Dogs speak their own language, and we're certain they drop the F-word just like their humans do. 

Cancer doesn't care what color 💜 you are or where you're from, has no regard for what breed your furbaby is, or everything that makes them so special. ✨ The only way to defeat this monster is to unify all resources, human, canine, feline, etc.  Our canine 💜 founder courageously conquered many monsters. So we found it fitting to highlight her pawprint 🐾 in lavender, the universal color representing all cancers. 💜

Together, let's tell cancer exactly where it can go. 

Prefer boldness?  Say F*ck Cancer instead.